Since its inception in 1982, the New Balance 990 has become an iconic symbol of quality, comfort, and timeless design. As the first running shoe to retail for $100, the 990 set a new standard in the footwear industry. Its commitment to superior craftsmanship and innovative technology has made it a favorite among athletes, professionals, and sneaker enthusiasts alike.

The Birth of a Legend

The New Balance 990 was born out of founder William J. Riley's vision to create footwear that combined performance and durability. Inspired by the observation of a chicken's three-clawed foot, Riley aimed to design shoes that provided exceptional support and balance. Over the decades, the 990 has evolved with advancements in materials and technology, yet it has remained true to its roots of delivering unparalleled comfort and quality.

Craftsmanship Meets Innovation

One of the standout features of the New Balance 990 is its Made in USA craftsmanship. Each pair is meticulously constructed in the brand's U.S. factories, ensuring premium quality and attention to detail. The shoe incorporates advanced technologies, such as ENCAP midsole cushioning, which combines lightweight foam with a durable polyurethane rim for enhanced stability and support. Its pigskin and mesh upper provides breathability and a luxurious feel, making it suitable for both athletic and casual wear.

A Timeless Design

The New Balance 990's design has stood the test of time, appealing to multiple generations. Its classic silhouette, neutral colorways, and understated branding make it a versatile addition to any wardrobe. Whether you're hitting the gym, strolling through the city, or attending a casual event, the 990 effortlessly blends style and functionality.

Explore the New Balance 990 Collection

For those interested in exploring the various iterations of the New Balance 990, this comprehensive spreadsheet

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